24 year-old Canadian singer Avril Lavigne showed her punk princess fashion line, Abbey Dawn, at fashion week in New York yesterday. Celebrity guests at Avril’s clothing launch included infamous p0rn star Ron Jeremy, designer Tommy Hilfiger, entertainment reporter Maria Menounos, and Nicky Hilton. Abbey Dawn is available at Kohl’s department stores in the US and is affordably priced at $24 to $58 USD. It features plenty of faux-punk wear for tweens, with pink and purple zebra, skull, and polka dot prints predominating. Hoodies, capri pants and shorts are emblazoned with tough sayings like “Rock ‘n Roll” and “Rock It.”
Last year, Avril explained that “the inspiration for Abbey Dawn came out of my closet. It’s who I am and what I think is cool and anything I’d wear.” She described her design process as something akin to mail ordering. “I can literally come up with anything I want to wear and then it’s made and I get it.”
The name “Abbey Dawn” is Avril’s nickname, given to her by her dad when she was a child. She says that she doesn’t just make clothing for kids though, and that “I’m making sure that I think people in their 20s are going to wear it because it’s going to be a sexy fit, not just, ‘Oh, T-shirts and hoodies.’ The hoodies are slimming. It’s not a thick, bulky material.” So 20 year-olds are more likely to wear hoodies with doofy prints and dumb sayings on them if they are slim fitting, did I get that right? What about that terrible black pleather jacket with the pink leopard print lining that the middle model in the top photo is wearing? Would anyone over the age of 13 be caught out in that other than at a costume party?
photo credit: WENN.com
