While Beyonce obviously has new music out these days, she’s also launched a side project which is getting a lot of attention. She’s finally done a haircare line called Cécred. Because of her Cécred (pronounced like “sacred”) promotion, Beyonce is suddenly back on magazine covers. This one shocked me though – she’s on the cover of CR Fashion Book, which is Carine Rotifeld’s little magazine. Roitfeld and her magazine stylists always do the weirdest things with their cover stars’ hair, and it’s no different here. They gave Beyonce a mullet!!! My god. Here’s the preview of Beyonce’s interview (???) in CR Fashion Book:
“I always wanted an asymmetrical cut in the ’90s, but my mother wouldn’t let me do it. So I’m having the time of my life at this shoot.”
For @beyonce, the deeply personal and transformative qualities connecting her to hair throughout her life have served as a source of inspiration for the development of @cecred. “Hair is actually the first step when I’m creating tours, films, and albums; being able to see the hairstyles first is what influences the sound, looks…everything.”
Now, Beyonce is sharing her sacred hair-care secrets with @cecred. “It has always been a dream of mine to create top-of-the-line, luxury products. I wanted to combine the best scientific advancements with true rituals from different heritages.”
I’m trying to imagine Destiny’s Child in the early days if Beyonce was rocking a mullet. It would not have been the same!! It’s crazy that she wanted an asymmetrical look when she was a kid. As for the CR Fashion Book editorial… I don’t know what I can even say at this point. Roitfeld and her team are not the editorial wizards they think they are.
Covers/images courtesy of CR Fashion Book.
